Basics of SEO
- Internet Marketing
- Importance of Internet Marketing
- Types of Internet Marketing Methods
- Importance of Search Engines
- SEO is an Art or Science
- How does the search engine work?
- Understanding the SERP
- Using Search Operators
- Google Search Engine Architecture
- Search Engine Algorithms
- Google Algorithm Updates
- Page Rank Technology
- Panda Update and its Importance
- Latest Updates about SEO Algorithms
- Google Web Masters Tools
Advance SEO Training
- Audit Your Site Framework
- Data Research Via End User Value
- Create More Optimized Landing Pages
- Make Your Site Responsive and Mobile-Friendly
- Double Your Infographic Power
- Implement Latent Semantic Indexing (LSI)
- Leverage Authoritative Social Platforms
- Refresh Your Archive Pages
- Use of .ht access file in SEO
- Optimise page Loading Speed
- Technical SEO Concept
Keywords Research and Analysis
- Introduction to Keyword Research
- Business Analysis
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Competition Analysis
- Preparing a Keyword List for Project
- Localized Keywords Research
On-Page Optimization (Onsite)
- Basics of Website Designing / Development
- Essentials of good website designing
- HTML Basics for SEO
- Usability and User Experience in Website
- Onsite Optimization Basics
- Importance of Domain Names and Value
- Domain Selection
- Website Structure and Navigation Menu Optimization
- Coding Best Practices
- Filename Optimization
- Title Tag Optimization
- Keywords
- Keyword Density Analysis
- Keywords Research in Various Search Engines
- Meta Tags
- Meta Tags Optimization
- Headers Optimization
- SEO Content Writing
- Optimizing SEO content
- Page Speed Optimization Tool
- Anchor Links Optimization
- Internal Link Strategy
- Iframes / Frames effects on SEO
- Header and footer
- Header optimization with tag line or catch line
- Footer Optimization
- Creating an HTML and XML sitemap
- URL Rewriting Techniques (301, 302)
- Canonical / 404 Implementation
- HTML Validation using W3C
- Google SEO Guidelines
- Search Engines V/S directory
- Major search engines and directories
- Google Page Rank
- Google Sandbox effect
- Website Architecture
- Hosting Selection
- How the Search Engine works
- Heat map of the Home page
- Description
- Creating Robots file
- Creating sitemap
- Image tag optimization
- Image Importance
- Anchor Text
- URL renaming/re-writing
- Google webmaster tools
Off-Page Optimization
- Introduction to Keyword Research
- Business Analysis
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Competition Analysis
- Preparing a Keyword List for Project
- Localized Keywords Research